Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads

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http://techcrunch.com – No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today it became clear as Facebook ad chief David Fischer formally launched “Custom Audience” ads and how they tie into CRM at the Dreamforce conference. I’m convinced they’re going to be hugely profitable for advertisers and Facebook. Why? A hotel company like Starwood email addresses of its customers could target “Come stay at the luxurious St. Regis” to high-end customers who’ve stayed there before, while targeting “Find ()